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What is a Lead Generation Specialist, and Why Do You Need One?

A lead generation specialist performs what might be the most important task in the world of lead generation: researching and qualifying leads to make sure they’re the right audience for your business. 

The entire purpose of lead generation marketing is to identify the right audience so your sales team can convert those consumers into customers. And as the name suggests, a lead generation specialist specializes in filling up that pool of potential customers. Continue reading “What is a Lead Generation Specialist, and Why Do You Need One?”