After exceptional lead generation, your sales team will typically secure a reasonable list of paying accounts. At this point, it may look like everything is in hand, and your business is prospering. Of course, when businesses accrue accounts, the numbers are easy to use as tangible indicators of growth and success. However, when does the number of accounts become overwhelming for your sales team, and what can you do when it happens? Would you restrict the number of accounts, thus impeding growth and revenue, or hire internal account managers to make the number easier to handle? In these situations, an overabundance of good leads and onboarded clients and a lack of personnel giving individualized attention to each account will eventually lead to a damaging imbalance, precipitating a mass exodus of unsatisfied clients and an influx of one-star ratings on Google. Continue reading “The Advantages of Teaming Up With a BizDev Communications Account Manager”
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