When most people think about marketing, they think about toy commercials or billboards on the highway. While these are certainly examples of marketing, they are only covering a small sector of the vast marketing world: traditional, business-to-consumer (B2C) marketing. These strategies are the most visible and easiest to identify, and they are used to entice potential consumers to make a purchase or engage with a service. But there is an entire arm of marketing that bypasses the individual consumer and focuses on businesses who will make wholesale purchases and tie up significant capital in product investments: business-to-business (B2B). Continue reading “How to Generate a Successful Business-to-Business (B2B) Marketing Strategy”
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