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How to Generate a Successful Business-to-Business (B2B) Marketing Strategy

When most people think about marketing, they think about toy commercials or billboards on the highway. While these are certainly examples of marketing, they are only covering a small sector of the vast marketing world: traditional, business-to-consumer (B2C) marketing. These strategies are the most visible and easiest to identify, and they are used to entice potential consumers to make a purchase or engage with a service. But there is an entire arm of marketing that bypasses the individual consumer and focuses on businesses who will make wholesale purchases and tie up significant capital in product investments: business-to-business (B2B).  Continue reading “How to Generate a Successful Business-to-Business (B2B) Marketing Strategy”