When most people think about marketing, they think about toy commercials or billboards on the highway. While these are certainly examples of marketing, they are only covering a small sector of the vast marketing world: traditional, business-to-consumer (B2C) marketing. These strategies are the most visible and easiest to identify, and they are used to entice potential consumers to make a purchase or engage with a service. But there is an entire arm of marketing that bypasses the individual consumer and focuses on businesses who will make wholesale purchases and tie up significant capital in product investments: business-to-business (B2B). Continue reading “How to Generate a Successful Business-to-Business (B2B) Marketing Strategy”
After exceptional lead generation, your sales team will typically secure a reasonable list of paying accounts. At this point, it may look like everything is in hand, and your business is prospering. Of course, when businesses accrue accounts, the numbers are easy to use as tangible indicators of growth and success. However, when does the number of accounts become overwhelming for your sales team, and what can you do when it happens? Would you restrict the number of accounts, thus impeding growth and revenue, or hire internal account managers to make the number easier to handle? In these situations, an overabundance of good leads and onboarded clients and a lack of personnel giving individualized attention to each account will eventually lead to a damaging imbalance, precipitating a mass exodus of unsatisfied clients and an influx of one-star ratings on Google. Continue reading “The Advantages of Teaming Up With a BizDev Communications Account Manager”
A lead generation specialist performs what might be the most important task in the world of lead generation: researching and qualifying leads to make sure they’re the right audience for your business.
The entire purpose of lead generation marketing is to identify the right audience so your sales team can convert those consumers into customers. And as the name suggests, a lead generation specialist specializes in filling up that pool of potential customers. Continue reading “What is a Lead Generation Specialist, and Why Do You Need One?”
One of the top goals for businesses is to generate leads. And the best way to do that is through marketing. Unfortunately, many companies do not use all of their marketing potential for their campaigns. They do not consider the myriad other strategies and techniques available to them; resulting in ineffective marketing campaigns and the dreaded question, “Where are my leads?” echoing into the void. Continue reading “What is the Difference Between Outbound & Inbound Marketing?”
Lead generation marketing can be the lifeblood of a successful business, opening up a new world of possibilities for a frustrated or stagnant internal sales team. When it seems that local markets have been tapped out and a company is struggling to expand its reach, lead generation marketing truly represents a new lease on life.
Lead generation marketing is important — we’d even say crucial — to a business for a few key reasons: Continue reading “What is Lead Generation Marketing?”
When you decide to outsource your business development to a third-party team, you’re investing your time, money, and trust. Unfortunately, some B2B lead generation services fail to provide any ROI. This can happen for several reasons, from poor preparation to lousy matchmaking. In this blog, we’re going to discuss three common reasons that outsourced business development fails, and how we can change that for your organization.
Customer Relationship Management helps business owners to improve critical operational challenges. These challenges can include miscalculations between commission policies, revenue targets in business to business sales, declines in sales, and high levels of client attrition. There are several ways that CRM can benefit your business: Continue reading “The Benefits of Customer Relationship Management for Your Business”
Every year, more than 60% of B2B businesses outsource their marketing or lead generation processes. As a market leader in professional business to business sales, we can recommend the best practices to follow when outsourcing lead generation or marketing to a third party. Outsourcing is an excellent way to save money and time while gaining leverage in your chosen industry. However, to be profitable, outsourcing has to be executed properly. Continue reading “B2B Business Outsourcing Done Right”
Here at BizDev Communications, we act as an extension of your sales team, generating warm leads and qualifying prospects. We’re not another lead generation company that will promise the world but deliver cold and weak leads. We nurture our leads, developing them into closed deals, and aid with the efficiency and growth of your business. We follow up on every lead, ensuring that our clients achieve and exceed their goals. Continue reading “Four B2B Lead Generation Strategies That Actually Work”
At BizDev Communications, we understand that your business is important to you. You’ve likely invested innumerable hours and dollars into your enterprise, and you want to see it succeed. However, sometimes you can be too busy running the day-to-day operations, or even too closely attached to your company to see where and how it needs to grow. In fact, growing their business and increasing their customer base is precisely why many owners are currently realizing the value of a third party perspective and turning to outsourced business managers. Continue reading “Growing Your Business and Customer Base with Managed Business Development”