Here at BizDev Communications, we act as an extension of your sales team, generating warm leads and qualifying prospects. We’re not another lead generation company that will promise the world but deliver cold and weak leads. We nurture our leads, developing them into closed deals, and aid with the efficiency and growth of your business. We follow up on every lead, ensuring that our clients achieve and exceed their goals.
We’ve put together some B2B lead generation strategies for you and your team to use as a point of reference when expanding your outreach activity and growing your business.
Strategic Email Marketing
Strategic email marketing campaigns can deliver high-quality leads and fantastic ROI if executed successfully. Campaigns begin with initial outreach to a targeted list of potential prospects. When creating your email target list, first ensure that the contacts you will be emailing can benefit from your product or service. Make sure that you utilize an opt-in strategy, as this tactic is an effective source of lead generation.
Emails should be used to both initiate conversation and act as a follow-up tool to keep in touch and stay at the forefront of your prospects’ minds. Remember that every email you send should add value to your brand, and inform or entertain your target audience.
Blogging regularly will keep your customers informed while also improving your SEO and helping you rank higher on search engines. It’s a great way to build your brand, nurture leads, and showcase your knowledge as a thought leader within your industry.
Companies that blog 6-8 times per month can double their lead volume. Be sure to include hyperlinks within your blog posts to the correct meaningful and relevant pages on your website.
Network Both Online and Offline
Networking is a tried and tested form of successful lead generation. Attending regular networking events and offering to give short presentations to attendees can enhance your branding and evoke the attention of local business peers. Online professional networks such as LinkedIn are also excellent lead generation tools as they allow businesses to extend their network on a global scale at the click of a button.
Design Great Offers and Opportunities for Prospects
As marketing professionals, our very purpose is to evoke a positive response from our desired audiences. Therefore we must create offers that add value to our brands and make customers feel like exclusive beneficiaries. Whether we are creating whitepapers, free trials, membership programs, sales promotions, or exclusive downloads, we must create highly-perceived values.
For more information or assistance with your lead generation strategy, contact BizDev Communications today.