What is Lead Generation Marketing?

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What is Lead Generation Marketing?

Lead generation marketing can be the lifeblood of a successful business, opening up a new world of possibilities for a frustrated or stagnant internal sales team. When it seems that local markets have been tapped out and a company is struggling to expand its reach, lead generation marketing truly represents a new lease on life.

Lead generation marketing is important — we’d even say crucial — to a business for a few key reasons:

  • It stimulates people’s interest in a business and the products and/or services it provides.
  • It helps a business identify and target potential new customers. 
  • It can actually lead customers to visit a business’ website or storefront.
  • It can lead existing customers to refer their friends.

Businesses often use lead generation marketing to compile lists of people who might be interested in what they have to offer, and they can then reach those people via social media, email newsletters or phone. It’s a good start, but that’s all it is: a start.

At BizDev Communications, our B2B lead generation services do all the legwork for you. Our highly-trained lead generation specialists take the ball and run with it, so to speak, using our proven lead generation strategies to implement effective audience-building campaigns that lead to real conversions. 

By using what’s called the “sales funnel,” we first spread awareness of your business, then cultivate a deeper interest in your goods and/or services, then guide people to contact you directly to learn more information or to shop! We follow up with every lead, using our well-honed marketing skills to turn leads into sales, and we track every conversion. We do all of this while you focus on running your business.

What makes us so effective? 

  • Our persistence — Lead generation isn’t just about identifying customers. It’s about reaching them. That takes continuous effort over time. 
  • Our strategy Our marketing tactics have been developed over years of experience, and our approach continues to evolve with advances in technology.
  • Our communication skillsWe know how to gather pertinent information and spread our message without being pushy. 
  • Our ability to manage relationshipsBusiness is about relationships, and our level of customer service is unmatched in the industry.

If you’re looking to breathe new life into your business, lead generation marketing could be the solution you’ve been seeking. To learn more about lead generation marketing and to put our proven B2B lead generation strategies to work for you, contact BizDev Communications today at 866-483-5784 or fill out an online contact form.